In a confirmation of what we already knew, it has been calculated that globally, people spend around 200 million minutes per day playing the App game, Crazy Birds. Rovio, the Danish company behind the ubiquitious game, have even suggested that a move into movies and theme parks is not inconceivable. We have all heard of theme park rides being turned into movies (Pirates of the Caribbean), and even video game titles such as Final Fantasy, Tekken and Prince of Persia, but as yet, there have been no apps or app-based games worthy of this ignoble accolade. Slingshoot into sight Angry Birds. Having passed over 200 million paid downloads, Angry Birds has already extended its feathery wing to a crosspromotion with the animated movie from 20th Century Fox, Rio, released earlier this year. The final piece of the Angry Bird jigsaw will take place when Rovio launch Angry Birds for Facebook. This will complete the journey to mainstream acceptance. Rovio Mobile was founded in 2003 by 3 students, as a small start-up focusing on games development. Their primary target was mobile development. Over 6 years, the company produced over 50 games for third parties. At the time, their main customers were big publishers, mobile operators and device manufacturers. With the launch of the iPhone in 2007, the entire gaming dynamic was set to change. Little did we know then how dramatically, but hindsight is a wonderful thing. Suddenly, anyone with a smartphone became a possible gamer. In this new 'app' environment, Rovio decided to create a title that would stand out and be distinct from any other offering in the bourgeoning app market. Angry Birds was born. It was Rovio's 52nd game, and is the icon of the app revolution For anyone unfamiliar with the game, its premise is simple. In a land far far away, inhabited by birds, pigs and other generally loveable creatures, the birds spend their days protecting their eggs. The slightest disturbance to their eggs and the once sweet birds become rather and peculiarly ANGRY. This was learnt the hard way by a little butterfly that with a flutter of its wing, slightly nudged an egg. Needless to say, said butterfly was duly dealt with. Whilst in the fit of anger bestowed on the butterfly, the aforementioned pigs took the opportunity to steal the birds' eggs, and so the Angry Birds saga was born. With the help of a slingshot, the birds become weapons to destroy the pigs, across multiple levels and difficulties, and with different birds having distinct destructive powers, to destroy their adversaries. Today, there are over 250 levels. So what's next for Rovio? Angry Birdland. Its not unfeasible according to company's CEO. A certain mouse better watch out. The birds are coming, and they're pissed!!!