Did you know that smartphone users are more attached to their mobiles than feature phone users? Entertaining statistics from a recent survey of how people relate to their smartphones and feature phones have emerged from research company TeleNav in California. Leading the pack, Iphone users outstripped their Android and BlackBerry counterparts. In fact iPhone users would more likely than not go without their significant other, exercise and even shoes for a week rather than be separated from their devices. Following on from this, 83% of iPhone users stated that other iPhone users would constitute their ideal romantic partners. This compared with 70% of Android users and a measly 48% of BlackBerry users. I wonder if dating sites have started including a Mobile Device category on sign-up forms to ensure mobile compatibility. Based on this research, they should do so as soon as possible. From this we can also see that – at least in the USA – BlackBerry is not considered very sexy. The research went on to show that smartphone users were three times more likely to judge a person by the type of device they had than users of feature phones. Nearly half of Android users stated that their phone reflected a sense of their overall style compared with 35% of iPhone users and 43% of BlackBerry users. In addition, smartphone users were twice as likely to choose their mobile over their laptop or desktop computer. Smartphone users were broken down further into the different operating systems they used. iPhone users, for example, were twice as likely to have spent more than $40 on an app for their current device than Android users. As more and more Americans jump on the smartphone bandwagon, social behaviour is being affected, with 26% of smartphone users admitting to checking their phones frequently at the dinner table, compared with only 6% of feature phone users. Looking at the smartphone breakdown for dinner table usage, more than a third were Apple users, 21% Android users and 15% BlackBerry users. The biggest surprise finding of all was that a third of all respondents would be more willing to give up sex for a week than give up their mobile devices. Surely men are now asking themselves if they could really make such a sacrifice for their mobiles? But hold on! TeleNav did add the caveat that 70% of the respondents who said they would give up sex for a week happened to be ... women! As interesting as all this information might be, this research was conducted by asking a mere 514 mobile phone users to complete a questionnaire. The sample is clearly not large enough to elicit meaningful data. Is this statistical soupçon a depressing commentary on the negative social impact that mobile phones are having on our lives and values; or could it be just another pointless exercise in trivia gathering? In either case, use it to impress and amuse at the next dinner table you grace with your presence – unless of course you are now unwanted and uninvited, an iPhone addict.